SEHATI SEJIWA
17 August – 17 September 2023 – For the celebration of our nation's 66th Independence Day, we proudly collaborated with Jeiwa, a Non-Governmental Organisation (NGO) founded by Nor Fadilah M. Nizar, dedicated to empowering battered women to start anew. Together, we unveiled a captivating display of 66 tiffin carriers, serving as a poignant symbol of Malaysia's rich history and cultural diversity, while honoring the values that bind us as a nation.
Moreover, this initiative served as a platform to spotlight heritage products from local brands and fostering awareness to reduce plastic foodware consumption. In a heartfelt gesture, we also provided an opportunity for deaf and mute artists to shine, featuring an art showcase alongside live painting demonstrations by Nur Amiratul Farahin, a talented 26-year-old artist who clinched a silver medal at the 10th International Abilympics in France.
This campaign not only celebrated our nation's spirit but also empowered artists like Nur Amiratul Farahin, enabling her to sell her artwork and procure new painting materials, thus furthering her artistic journey.